Virtually all of the drone discussions and product launches I've seen this year have been abject failures.
It's one thing to be on a stage showing a geewhiz Star Wars like product but quite another thing to make a case that one company's drone technology is better than another company's.
Restated, quad copter and other drones have the sex appeal to draw and grab the attention of crowds, but most people representing the product can't talk intelliegently about practical applications or the performance characteristics that set one drone apart from another.
There are standard metrics common to commercial and military aviation products. Payload capabilities, loiter times, and service ceilings and range are a few of those. By and large,product discussions about drones focus on aa model's sex appeal not on it's utility or other value metrics.
Drone technology is rapidly becoming the 21st century equivalent of trade show booth babes, but the problem is that the technopimps touting the technologies, don't understand the importance of industry metrics. The solution to tyhe problem is as simple as a subscription to the industry's bible, Aviation Week and Space Technology or getting a PR agency to foot the bill for a trip to the Paris or Farmborough Airshows.
If any eventy is going to promote drone technology, the producer and the featured company needs to be positioned correctly. The current state of affairs in this categorylacks discussions that show basic value propositions or advtantages.
Now I can take of my hair shirt and go back to watching Star Wars.--Jim Forbes on 12/16/2014.
Disclosure: In addition to being a producer of Demo technology events, I've also worked in public relations for a large aero defense company.