The absolute best way to get the most out of your Demo 08 experience is to take the time to review the people your company met with at Demo and systematically begin follow-up conversations.
Here are some tips that can help you get the biggest bang for your Demo 2008 buck.
1. Organize the business cards and contact information you gathered at Demo.
a. Do not limit your contact lists to reporters, editors, bloggers, and venture capitalists.
b. Wherever possible make sure the member of your company that met with someone initiates follow-up contact.
2. Designate one person to monitor and track conversations with people you met at Demo.
a. Make sure you monitor blogs for mentions of your company or its technologies.
- Treat bloggers the same as reporters. Make contact with them and stay in touch after the show.
2. Don’t be afraid to offer press and bloggers additional information on your company or its technologies.
3. Bloggers are more apt to focus on single companies or technologies, than print reporters.
4. Reporters, editors and bloggers who attend Demo write “trend” stories that may include your and other company’s products that serve a common market or need. Make sure you can differentiate your product when it’s part of a larger crop of products.
a. Trend stories often appear weeks and months after the end of Demo.
b. Be prepared to provide writers with information about your technologies or news about your company that occurred after the show.
- Meet with all of your Demo 08 attendees as a group to discuss follow-up conversations and activities.
- Make sure third-party marketing agencies that may have supported your Demo08 presence are included in follow-up activities
4. Stay in touch with the producers of Demo. Let them know of funding events, product updates or licensing agreements. This information is published regularly in the electronic version of DemoLetter.
Now that you’re home from Demo, breathe deep and get back to work on your products and technologies. --Jim Forbes 02/07/2008
*Becky Sniffen of MCPR2.net contributed to the original version of this post.
(Mandatory disclosure: I was a Demo producer and editor of DemoLetter and DemoMobile Letter before I retired several years ago. I am not now affiliated with Demo. See you at DemoFall 2008.—jmf)