I guess it’s true; all good things sometimes come to an end. And it seems that the often-hilarious blog “The Secret Diary of Steve Jobs” has reached that point, according to its author, Daniel Lyons most recently of Forbes and now in the process of moving over to Newsweek.
In his most recent post here, Lyons announced he was shutting down the Fake Steve Blog, but planned to replace it with one under his own name in the coming weeks.
For it’s much of its life, the identity of Fake Steve was the subject of a grail-like quest for many of Silicon Valley’s hoi polloi A-list editors. Most of which incorrectly assumed that the author had to be an Apple insider or most likely one of the several editors who have long-standing relationships with the Cupertino, CA, electronics manufacturer.
The quest took a turn for the bizarre when Forbes’ publisher, Richard Karlgaard, offered a reward for Fake Steve’s identity. Karlgaard apparently couldn’t imagine that the blog’s author was one of his own staffers, which elicited gales of laughter from the small handful of people --mostly former co-workers who recognized his writing style-- who had correctly guessed Lyons as its writer.
While the Secret Diary of Steve Jobs may be gone, Lyons did a blog to book move, and is offering a bound collection of “best of” posts for $25. The smallish book is being produced by Blurb inc. and can be ordered through Lyon’s Fake Steve blog.
So long Fake Steve. I’ll miss the stories of you and Larry rocketing up to San Francisco to go paint balling. I honor the place where your humor and the milk shooting out my nose are one.
And, Lyons you are one of the funniest reporters I ever worked with. You made trekking overnight from the Foster City PCWeek Bureau to the Prudential Building on Boylston in Boston bearable. Namaste, Dude—Jim Forbes, 07/10/2008