Learning how to pitch an idea or a company may be one of the most important things an entrepreneur can learn on the path to success. Sadly it’s not something that’s taught in business schools.
“Giving Memorable Product Demonstrations”,a new book penned by Nathan Gold and Claudio Sennhauser, provides the basics of how to quickly and effectively pitch any business or technology.
Open this book and you’ll find that it’s much more than a primer for young entrepreneurs. It starts out with a simple idea: inventory and critique your presentation skills using a video camera in one continuous take. From that point on, Gold and Sonnhauser show entrepreneurs and other presenters how to build and deliver effective live product demonstrations using basic and proven techniques
This book divides demonstrations into seven readily understood steps. I like the author’s approach to the concept of how to deliver compelling demonstrations because they don’t mask key points with marketing double speak.
This how-to manual is a must read for anyone that wants to deliver results-oriented presentations or demonstrations to a wide variety of audiences, including venture capital providers. Furthermore, this book should be a must read for any corporate third-party marketing consultant involved in any demonstration setting.
The authors have decades of experience in developing presentations. Nathan Gold is one of the few people in the last nine years who have earned more than one DemoGod award at Demo new product launch events. Claudio Sennhauser, who with Mr. Gold is also a cofounder of The Demo Coach, is an experienced presentation coach with an extensive background working for European companies. “Giving Memorable Product Demonstrations” can be purchased for $19.95 direct here . A hard bound version of the book will be available later this summer and can be purchased at Amazon.com or other book retailers.
This book is a valuable resource to anyone who needs to deliver an effective memorable presentation that can be used for numerous categories of audiences.—Jim Forbes 06/15/2009
Disclosure: As a producer of Demo events, I was among the group that gave Mr. Gold his first DemoGod award.