The entrepreneurs are gathering here in Palm Desert CA as Demo 2011 the technology industry’s premier launch events gets ready to open Monday morning.
Upfront disclosure: I produced Demo events for nine years and also wrote and edited PCLetter and its successor DemoLetter. Because of my previous involvement in Demo and an understanding of how the shows works, and its intended audience, my posts over the next few days will be focused on Demo companies and new technologies. I try to provide a top-0down view of Demo, I am not affiliated with VentureBeat, the firm headed by Matt Marshall, Demo’s executive producer or IDG which owns the Demo brand.
Some assembly required, as the saying goes.
My favorite part of Demo is the day before it officially opens. I use the time to talk to companies, entrepreneurs and to reconnect with friends and former co-workers.
I’ll begin posting on specific details on demonstrator early tomorrow morning but I have some early impressions.
Social media has become a matrix check box item. Everyone has the requisite ties links to the appropriate brand names.
But what’s different about one of the threads this year is the appearance of technologies that let you do more than text or post images.
I’m particularly interested in this because under used peripherals such as webcams could be easily become integral to the social media phenomena. All that’s needed is software that lets users define and implement rules.
Unbeknown to entrepreneurs working on video technologies for social media Microsoft and a handful of other companies are researching consumer’s expectations on how various devices should interact with them as their distance from such and interaction with such machines changes.
Nowhere is it written that every company at launches a product that introduces a new category. But there is something you see at Demo that’s altogether missing at other events: Technology that redefines and expands existing categories. There are several at this years show and I want to get into them in a subsequent post after Demo opens tomorrow.
A specific example of this are tools and Internet sites that give consumers more control over important tasks like managing household accounts. I recently set up two homes within in the last two years, I’ve come to long for a mechanism that lets me set up a new household from one, not several sites using rules I define.
As a veteran Demo watcher and former producer of the show, I’ve always defined the event as a “snap shot” of an industry at a specific time. And this year the back drop for most of those images will ber social media---Jim Forbes from Demo 2011 on 02/27/2011