For the last 10 months I’ve been looking at the Fantasy land category of virtual/ augmented reality and numerous proposed hybrids. I’ve participated in couple of way cool technology demonstrations and then gone out for coffee and ran the numbers it’s going to take for me to buy an “E” ticket on technology’s next big ride.
Initially, I think any technology that will take three grand in current dollars to acquire is like a walk through a mine field wearing a blind fold. But there are other equally important issues I’ve not seen addressed. High up on this list is the fundamental issue of how will VR/AR and hybrids be marketed and where will the marketing professionals needed for this come from?
It’s easy to imagine numerous headsets making their way to various technology share and tell events where event producers motor on about how great the technology is without ever really positioning it in a fast growing category, Claiming this or that headset Is better because it’s not encumbered by hardware-bound firewalls, or because it’s a great platform for whatever game is momentarily hip adds very little to a critical look at an new hardware technology. My bet is that technology’s front men and "analysts" will do exactly that.
So what’s needed to catapult VR/AR and hy7brid technologies right off the starting line?
For the answer to that question you need not dial the Way Back machine any farther than the mid 1980s. The model then was the Apple Macintosh which initially wasn’t found in many corporate settings other than General Electric in Connecticut and a handful of talent representative firms on the west coast. Although the Mac popularized th graphics interface, the first models, (the 128K and 512K Macs and the Mac Plus lacked a compelling purchase motivation
The super charger and fuel the pushed the Macintosh to mass acceptance were the Apple LaserWriter and Aldus PageMaker, which combined gave Apple the keys to a brand new market that was the key to a dynamic new corporate market; desktop publishing.
Desktop publishing made the Macintosh, the Apple LaserWriter and Aldus PageMaker virtual gold mines. It was the reason corporations and small businesses both Apple products.
SO, if virtual/augmented reality is to take off the technologies are going to need the 21st century analog of desktop publishing. I absolutely do not believe the technologies will be still born.
In fact, were I decades younger, I’d be back in college trying to refine and bring to market technologies that let me create and assemble content for VR.
But to travel back to that point I may have had to put on cammies again, and go camping with 125 of my closest packaged meals eating buddies. But I never want to be a lance corporeal ever again. However I’m confident there are developers working on hybrid reality composition software right now.
And when it arrives, it could well be the Desktop Publishing kick start virtual and augmented reality need to kick off the next wave of computing. Hang on, it’s coming. –Jim Forbes on 29 August 2016.