I have a vested interest in technology. I read a lot and for the last severa; years I’ve plowed through a lot of books on this topic. But I haven't read anything since "Soul of the New Machine", "Fire In The Valley” and “Hackers” that really knocked my socks off.
It really is a shame, since it’s a great topic with a growing audience. By and large, technology books suck. While most technology books do a good job of laying a foundation and framing a story almost none give me insight into future additions s company might make. And that’s the information I need to make decisions about investing some of my retirement funds in technology companies, or in buying their products.
Two examples:
+Books about Apple Computer Inc. I want to know what Apple is working on now. The Macintosh brand is aging and although Apple has done a first rate job on operating system software, they have to be working on new hardware. Also, as a potential investor in Apple I really want to know who its chairman, Steve Jobs, is grooming as a successor. After all, even Steve Jobs has that fatal flaw of being mortal. So, I want to know what he’s looking for in the next generation of Apple leadership and where those candidates are now as well as what they think.
( n.b. My best friend is Jeffrey S. Young, author of two unauthorized bios on Jobs. Watching Jeff struggle with this topic and Steve Jobs’ ballistic reaction to the publication of his last book, has helped me to understand how difficult the job of writing about the future of a company and making a living really can be.)
+Let's now turn to the one company that begs a great book, Microsoft. What we've seen so far are a middling succession of tomes focusing on Bill Gates. Guess what? As much as I respect Gates, he's not the only person at Microsoft who makes key strategic decisions. There's also Steve Balmer, who has been a key decision maker there for more than 20 years. If you really want to have some fun, build a matrix of Microsoft’s strategies then research the name of the executive in charge of those. I suspect that Balmer’s name will appear more often than BillG’s. But this is barely noted in Microsoft books. One of the strategic assets of Microsoft is its Reseasrch and Development DNA. What's not been well documented in any of the books so far is the potential effect institutional DNA on future products, including hardware. One quick example of this is t his week’s Origami hardware announcement. Microsoft and third parties have been working on this for a long time and Bill Gates has described this hardware in various keynotes for the last decade.
I'm waiting anxiously for a good book on Microsoft. One that cuts through the bullshit Silicon Valley hype ( most often generated by crybaby competitors who have yet to best Microsoft in gthe market place.
Come to think of it, there are some other books I’d love to read:
+"Crybabies dot com: the story of how a small group of companies spent millions in legal and PR fees to try and beat Microsoft with inferior products using the US Courts."
+ "Venture Capital Train Wrecks: How monied investors supplanted technological savvy with spreadsheets."
+"Lessons From The Opium Wars: Why you need to think carefully before putting your best engineered products in one the world’s foremost klyptocracies."
+"Sun Microsystems: hardware or software company?" By the time that is written I'll probably read my electronic version of it on a "Sparcintosh" PC.
+Mt Olympus, The Early Years. Many of the current technology titans came out of the Stanford Graduate Business School from 1978 to 1982. And, a lot of them failed before succeeding, a tradition established by, Leland Stanford during the California Gold Rush.
+Clean Tech: Are Consumers ready for a high performance hydrogen powered Hindenberg parked in their driveway?
Hey anyone can be a critic, so that’s it for now from a high speed wireless link going from my drop dead reliable notebook/tablet PC to My Blog from rural northern San Diego County on a very rainy cold Friday morning
Disclosure statement and gratuitous plug of a buddy's book : I am the Godfather of Alistair James Young, the son of Steve Jobs' biographer Jeffrey S. Young. I recommend you read:
Jeff tends a micro vineyard in Rescue, CA as an avocation and his efforts at wine making appear to be getting better every year. I'm also credited with providing information and background to technology authors in four books.