I enjoy the day before Demo opens as much as the actual show.
The day before Demo opens is when you get to see demonstrators rehearsing pitches heads down in quiet corners of hotel lobbies or outdoor seating areas.
Although I’ve promised not to write about specific details of companies or new products, you’d have to be blind not to notice Apple Inc. technologiess, as the centerpiece for demonstrations of new infrastructure and consumer software.
The appearance of Apple hardware at Demo has become a rising tide, driven by the popularity of the iPhone. In addition to the iPhone, I also ticked off an half-dozen iPads in the lobby and outside of the Hyatt Regency Santa Clara and outside .
I can’t say for sure that there are iPad specific products in the show’s line-up, since I noticed that most of the tablets were being used to review demonstrator scripts and other forms of content.
But one thing I’ll bet a $2 bill from my stash of deuces is: there will be no shortage of iPhone product developers who use their stage spots to add they’re working on versions of their iPhone apps for the iPad too.
I’m more than willing to double down on that bet and predict that at lease half of the CEO’s pitching iPhone applications will add that they’re planning to support versions of their Apple-related products for Google’s Android mobile phone operating system before they leave the stage.
Like all other technology related journalists, I have watched Google’s steady flanking against the iPhone. And every developer I’ve talked to--except one--has said they will support Android in forthcoming products for smart phones.
DemoFall kicks off Tuesday morning. Appx 70 demonstrators are slated to appear over the two-day show, here at the Hyatt Regency in Santa Clara, CA. More than 60 of the companies are lunching never before seen products and nine companies are pitching ideas for future products (called alpha pitches) will be interspersed among the regular demonstrators.
I’ve become a big fan of Demo’s Alpha Pitch Program, which was instituted by Executive Producer Matt Marshall when he took over the show earlier this year. Alpha Pitch companies participating in Demo receive invaluable feed back on their proposed companies and technologies from established entrepreneurs, angel and other investors. Unlike most Demo companies-- which have six minutes to show off their technologies, Demo Alpha Pitch companies have only 90 seconds to explain their propositions.
Almost 800 attendees are expected to be at DemoFall 2010, 1bout 100 of which are members of the press,--20 of whom are from publications and organizations outside of the US.
DemoFall was originally called DemoMobile because it was focused solely on mobile computing technology. This is the first year the event is being held in Silicon Valley. Previous year’s events were held at southern California venues.-- Jim Forbes on September 13,2010.
(Mandatory disclosure I was the producer of Demo Mobile and co-produced the Demo shows with Chris Shipley.)