Midomi Mobile, Perfect Harmony in Music Search-- Right Place Right Time With an iPhone App
Apple opened it’s iPhone online applications store concurrently with the public release of its new 3G iPhone this week. I guess we can all relax now, the sun is coming up in the post-launch world and there appears to be an initial strong flood tide of applications for Apple’s mobile platform.
There are few surprises in the first round of iPhone applications; location-centric, business, entertainment and personal productivity applications are a;; represented.
But initially I wanted to focus on an iPhone version of an application category I’ve watched since the 1990’s—music. High on my list of “hot iPhone apps” is a music search application called Midomi Mobile. What this application does that’s heretofore been missing in music search, is allow its users to hum, sing, and use multiple modes of inputting rough data to find individual or groups of songs.
Midomi Mobile is from a Sunnyvale startup called Melodis Corp, whose sound recognition-based search technology is something that’s been missing in Internet –based music services until very recently. Midomi Mobile works even if you can’t carry a tune, or if your singing voice sounds like a bullfrog being castrated. Melodis claims it’s musical search technology is extremely accurate.
In my continuing quest to fill out my 1970’s music catalogue, I’d love to try and hum a few bars from Little Feet’s “song “Red Streamliner” or the Allman’s Brothers “Les Bres in A Minor” to see if this service delivers on its promises. Or, I just might get up around 3 AM and record birdsongs in my orchard to see I it understands I’m trying to identify and locate the Beatles song “Blackbird (singing in the dead of night)”
The online video demonstration of Midomi is one of the most compelling consumer technology pitches I’ve ever viewed. It’s exactly the sort of pitch that I would respond to when picking companies for Demo, before my retirement several years ago. Besides its apparent accuracy in returning results to difficult queries entered by off-key singing, humming or haphazard lyrics entry, Midomi also has features that let you annotate and share query results and in some cases music, with friends or readers of personal blogs. The new iPhone application also provides simple one-click links to music and related content from sites such as iTunes.
But what really makes my heart sing about Midomi Mobile is that it’s a perfect match for two key Apple business strategies; iPhone and iTunes. It’s dificul;t to imagine this three-year–old start up not being pitched heavily by Apple when it needs to demonstrate technologies that bolster its key business units.
Other music search services have come and gone-- but I suspect Melodis’ Midomi Mobile will set a new gold standard in this category. The technology is tightly linked to Apple and this developer is fosued sharply on an application category that show almost no signs of slowing its hockey stick growth.—Jim Forbes—07/11/2008.

