Widespread support of Touch computing technologies in Microsoft’s forthcoming Windows 7 operating system has precipitated a flurry of articles on how few touch-enabled computers have been sold to consumers.
A general theme of the articles (which have appeared on CNet’s News.com site and on PCMag.com) is that because touch screens have such a small installed base and carry an above-normal “build” cost of up to $120 for large LCD screen systems (but only about $30 for portables with 13-inch or smaller screens), there’s little hope for the category in the coming months.
What’s intrigued me about the stories is this: Most of the pieces overlook an earlier personal computer phenomenon that in many ways is somewhat similar; specifically Apple’s first versions of the Macintosh.
Let me explain: When the Mac first came out it took a while to catch on. Apple lived with sub-5 percent market share for a long time. Two distinct forces drove the Apple Macintosh’s early adoption: personal desktop publishing (enabled by Apple’s LaserWriter printer and page composition software); as well as hardware and software evangelism programs that set a bar so high it has yet to be breached.
Thus far touch computing enabled desktop and portable computers have yet to be paired with an application or peripheral that’s as intuitive a marriage as the Macintosh and desktop publishing.
This could change, however, in the coming months as next generation tablet notebooks and desktops break out of their profitable verticals (medicine, process control, law enforcement, public utilities and other categories) and begin to appear in college classrooms, college dorms, and homes, while consumers discover new uses for computers that fit in an arm as easily as a paper-based notebook and which also set new benchmarks for usability.
Digital imaging in all its permutations could become one of the applications that drives touch interface computing into consumers’ hands.
Anecdotally, email, task management, and enabling greater access to the Internet applications such as personal banking for consumers with disabilities caused by cerebral vascular accidents are also high on the lists of programs where touch interfaces excel when compared to conventional keyboard/mouse cursor control.
Part of the reason the touch interface has yet to take off may also be a lack of evangelism on the part of hardware and software makers. So far, the only touch interface computer manufacturer evangelizing this category is Hewlett Packard.
Whether or not non-Apple touch interface computer makers can grow significant market share for their systems in the months surrounding the launch of Windows 7 could depend on Microsoft’s willingness to promote touch computing for products apart from its Microsoft Surface computing concept. The key is energizing and promoting touch interface use with mainstream such as digital imaging and other applications. Only Microsoft has the ability to pull together a coalition between hardware makers such as Fujitsu, Hewlett Packard, Lenovo and Toshiba and software makers such as Adobe Systems, and EverNote in such an alliance.
But the real 2,000 pound gorilla in this space could well be Apple, which early next year is rumored to be launching something reportedly called the iTablet, a touch enabled device for personal entertainment, personal productivity and other applications.
There’s little doubt that just as Apple drove the demand for the acceptance of graphical user interfaces it can spark touch computing throughout the entire Personal computing industry.-- Jim Forbes 08/06/2009.