Finally, a sign that some portable computer makers realize that social media can be used to drive sales. Just this morning, I jumped on twitter to answer a direct tweet for something I wanted to post on cloud computing here and there was a tweet from Dave Churbuck, Lenovo’s social media and web marketing guru with a call to action and a discount click this puppy on two specific Lenovo labeled Ideapad Y430 notebooks.
My reaction is simple: it’s about time.
Much more than YouTube—the home of numerous corporate-sponsored b-roll marketing videos, Twitter may be the perfect social media outlet to proof marketing campaigns.
At the moment Twitter is good method for monitoring brand and corporate program awareness or attitudes. But, on the outbound side, it’s much more suited for shotgun, than it is precision marketing.
Looking at Twitter today through the eyes of a former Demo event producer, I’d love to use it in a closed setting such as the Demo to give presenters instant feedback on their value propositions, products or pitches. In this use it could become a mortar that binds attendees to the show and its selected companies.
Social media is an evolving experiment. There are A-listers who scream “platforms must remain open to all” and there are implementers who want to use it precisely, choking out background non-contributors who have little or nothing to add to a conversation.
Until recently there’s been very little call to action marketing on Twitter. I hope other companies jump in when they realize applications like Twitter can help extend tightly budgeted marketing programs in dour times.—Jim Forbes—02/13/2009