but that’s exactly what happened earlier this July after I saw the effects of the content of a trade show called VidCon, now in its fifth year.
Some background, I’m not a fan of most video blogging content I see on Youtube or other websites.. I find much of it to be overly self centered and segments seldom incorporate a fundamental precept of film and videography, storytelling.
VidCon breaks with the traditional elementary school “show and tell” format of most contemporary curated conferences. First, it uses a format that actively engages its attendees, secondly it exposes them to pioneers of video blogging who are eager to pass on what has worked for themas well as industry luminaries. Finally, VidCon takes networking to a new level with in formal “meet and greet” sessions.VidCon is the brainchild of Hank and John Green, who produce and stream content on YouTube as the VlogBrothers.
What I like about VidCon is its mix of industry, creator and viewer tracks, which has helped make VidCon a sellout confab for the last several years. While most conferences struggle to attract and retain corporate sponsors, VidCon continues to book marquis backers like GoPro, Kia, Panasonic, Tumblr,Univision, YouTube and other companies.
With attendance this year at more than 19,500, VidCon may be on its way to Super Bowl like status among conferences.
VidCon absolutely made me change my views of video blogging, and forced me to understand that storytelling is critical to success in this medium. On my way home, I immediately made a couple of connections: one to the video story telling of public TV’s Huell howser. An dI had witnessed this success bedfore but on a smaller and equally vocal tech segment in a crowded commercial market before, notably the Berkeley Macintosh User Group (BMUG) in the 1980s.
It also provided the call to action I needed to buy a new camera that includes built in editing software and to reacquaint myself with Apple’s iMovie software.
VidCon may be the best conference on video i’ve ever seen and I hope to be there next year, with a new video camera, a shot list and rough story notes.
Oh dear, maybe I should have gone to film school at Long Beach State or Figueroa Tech in Los Angeles.--Jim Forbes on August 6, 2015.
disclosure: I produced the DemoMobile conference and selected companies for the Demo Conference.