Some of the best entrepreneurial startups are those that are not microwaved in the media spotlight, but instead allowed to simmer to develop their entire flavor.
That’s the case of a called Gwabbit, launched earlier this year at Demo09.
Gwabbit is one of the biggest improvements in contact management software I’ve seen in years. It lets its user quickly update contact information with little user intervention, thus turning simple contact records into valuable content. Initially focused on Microsoft Outlook, its Gwabbit’s developers have beefed up their stock recipe by adding new platforms while expanding the application's underlying capabilities.
When I first saw Gwabbit I didn’t limit my focus to a technology that helped me keep my contact data for my cousins’ current email addresses. Rather I thought, “this would be the secret ingredient distributed work forces could use to improve their productivity and target objectives.”
And since its introduction at Demo 09, Gwabbit has steadily been enhanced to make it more suited for the enterprise, by adding underlying support for popular platforms such as the enterprise version of Research In Motion’s popular BlackBerry communications/address books.
One of Gwabbit’s new features could be make life a lot easier for sales and other professionals whose business transactions may involve multiple people at different tiers within an organization;. Called “Network ID Trace,” the new feature lets Gwabbit users associate friends from diverse “networks,” which lets Gwabbit’s installed base develop layers of associated contacts connected to an original data record.
In addition to enterprise BlackBerry contact management, Gwabbit is also adding Facebook as another of its supported platforms.
In an industry where entrepreneurs scramble for diminishing venture funding, Gwabbit is somewhat unique: it was funded by the sale of its founder’s, (Todd Miller), previous concern, a web-based office automation suite used by legal professionals called “Webfeat.”
When I first saw Gwabbit, the first thing I thought was: “it could be a boon in the SMB market where field professionals live and dye by the\ accuracy of their contact data for all members of an organization involved in the purchase of goods or services.
More recently I’ve come to believe Gwabbit could be a strategic bundle for netbook or cell network providers that want to drive a deep stakee in the SMB market, which according to some recent studies hasn’t seen as much of a slow down in sales as the enterprise market.
Initially Gwabbit has met with widespread success among trial users, an astounding 35 percent of which have converted from 14-day free trial to paid subscriptions, according to Mr. Miller.
The best thing about getting back in touch with Gwabbit was the chance to get the company’s founder to do his Elmer Fudd imitation---Jim Forbes 07/26/2009.