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David Churbuck

Brilliant post on life-time value of customers. And I respect your middle-ground approach to metrics. Metrics are nothing but measurement. Analytics are the insights you get from the ruler. But all of it is flapping in the wind without action.

And Jet-Skis do suck. There allegedly was a bar in the Florida Keys that was a haunt of the local fishing guides. On Friday nights they would set one of the infernal machines up outside and sell whacks with a sledgehammer to the pissed-off crackers.
Ya know this would be a fun thing for me and other members of Bloody decks.com to sponsor.

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